AIMS OF THE BRIEF
To rebrand the student charter, breathe new life into it through illustrations and design work. Aim is to take the key points and rework them into different formats with our own work and styles.
OUTCOMES
Create assets for the student charter, be it digital assets (headers, animations, social posts, etc), physical assets (posters, banners, leaflets, etc)
IMPORTANT INFO
- 3 weeks
- Live brief
RESEARCH
The student charter
IDEAS
Figma mood board
Initial sketches
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Leaf scans
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Design board
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Style inspiration
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Fist bump poster
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Bringing textures into illustrator how to:
Fox poster concept
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More on how to customise textures in illustrator
DEVELOPMENT
Concertina Concept + thumbnails
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Developing the Fox poster into the Concertina
Developing the design language
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Bringing the leaf motif back
Information heavy side featuring the Fist bump poster
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Ensuring the concertina effect works for the fist bump gimmick
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Developing into a GIF
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Quick test version
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Developing into a fully looped version
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Badges
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Vertical Poster
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Envelope for the charter
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Flawed net design
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Improving the net
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OUTCOME
Concertina
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Posters/ web assets
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